Okay, ad revenue is the most obvious way to make money on YouTube. But it’s not the only way—or, to be honest, the best way. Here are some of the ways to make money on YouTube..
Become a YouTube Partner
The YouTube Partner Program is how regular YouTubers get access to special features on the platform.
You don’t need to be a partner to make money on YouTube (just setting up an AdSense account and getting views is enough to handle that), but being a Partner makes it a lot easier.
YouTube Partners have access to multiple income streams: not just ads, but YouTube Premium subscription fees, and features that tap your fans’ wallets directly like Super Chat, channel memberships and the merchandise shelf (more on these later.)
Step 1. Start a channel
Step 2. Make your channel successful enough that it meets the YouTube Partner Program requirements
To join the program, you need a minimum of 1,000 subscribers and 4,000 watch hours in the previous 12 months.
Here are some ideas for how to get more of those precious YouTube views.
Each monetization channel has different eligibility requirements. For instance:
Ad revenue: to earn ad revenue, you must be at least 18 years old, and you must create content that is advertiser-friendly. Basically, the less controversial your videos, the more YouTube advertisers will be comfortable running ads on them, and the more money you make.
YouTube Premium revenue: if a YouTube Premium member watches your video, you get a portion of their subscription fee. (This one is automatic, which is nice.)
Channel memberships: in order to sell channel memberships to your subscribers (i.e., your fans opt in to pay you an extra amount), you need to be at least 18 and have more than 30,000 subscribers.
Merchandise shelf: in order to sell merch from YouTube’s merchandise shelf, you must be at least 18 years old, and have at least 10,000 subscribers.
Super Chat payments: if you want your fans to have the ability to pay to have their messages highlighted in your live chats during your live streams, you must be at least 18 (and live in a country where the feature is offered).
Maybe you identify as a content creator first, and entrepreneur second. (Just remember that even Drake sells t-shirts.)
Alternately, you’re an entrepreneur first and video creator second, which means you probably already have a product, and you’re designing your YouTube marketing strategy to sell it.
Either way, merchandise is a viable way to earn money from YouTube.
Step 1. Imagine and design your product
Merchandise for your channel is meant to both represent and feed your audience’s connection with you. That means your merch should be unique.
Step 2. Source and/or build your product
In most cases, you’ll need a manufacturer, supplier or wholesaler to make and deliver your product. Some suppliers will deliver it to you, and some will spare you the headaches of inventory, shipping and returns by handling it themselves.
If you’re not sure where to start, check out Shopify’s how-to on the topic of finding a brick-and-mortar company to make your dream a reality.
Step 3. Create your shop and landing page
You’ll need a separate website to handle purchases. If you want to link it directly from your videos (and you do), refer to YouTube’s list of approved merchandise sites.
Step 4. Enable your YouTube Partner merchandise shelf
YouTube Partners can also use the shelf feature to sell their channel’s merchandise. If you’re eligible, follow YouTube’s instructions to enable it
Step 5. Promote your product in your videos
This is where your charm comes in. Wear or use your merch in your videos. Feature viewers who have bought and are using it. (If we were on another platform, we might call this ‘user-generated content,’ or possibly ‘solid gold’).
And don’t forget to add your store’s link to your video descriptions, and include end screens and cards with compelling calls to action.
Pro tip: Don’t forget to say thank you. Because it’s polite. But also because it’s an excuse to remind people how great and popular your product is, one more time.
Create sponsored content
You don’t have to be on Instagram to be an influencer. The advantage of the #sponcon strategy is that you don’t have to give YouTube a cut of your earnings. You negotiate directly with the brand, and they pay you directly. No wonder it’s a popular way for YouTubers to make money.
If you can offer brands a large and/or engaged audience—and your content is relevant to their target market—they probably want to hear from you.
For instance, YouTuber Aaron Marino, a.k.a. Alpha M, is big in the men’s lifestyle space. How big? So big that even his videos that explain his brand partnerships have brand partners.
Step 1. Find a brand to partner with
Quality is important, when it comes to the names you work with. You probably already have a wish list of dream brands. Whether you’re aiming for the stars or building yourself up grassroots-style, make sure you perfect your brand pitch before you send it.
Also consider signing up with an influencer marketing platform. These are intermediary websites that help marketing teams find appropriate influencers to work with. FameBit was one of the first to focus on YouTubers, for instance.
Step 2. Make a deal
According to this recent study by influencer marketing platform Klear, YouTube videos are, on average, the most expensive type of sponsored content brands can buy from influencers. Basically, YouTube influencers are able to charge more for their videos than they would for Instagram Stories or Facebook posts, because video is just more expensive to produce.
While your rate will vary on your audience’s size, engagement and relevance to your potential partner, know your worth before you sign a contract.
Step 3. Be transparent about your #sponcon #ad
Sponsored content is advertising. That means you need to make sure you’re in step with Google’s Ad policies. The FTC (U.S.) and ASA (U.K.) both have guidelines of which you should be aware, too, if you’re American or British.
Transparency is good for your legal health, but also for your relationship with your audience. YouTube has a visible disclosure feature to help you make sure your audience is aware that you’re advertising to them.
Get your fans to pay you directly
This strategy for making money on YouTube includes a few different income streams, but they all have one thing in common: you have to make it easy for your fans to show their appreciation with their credit card.
Step 1. Host live chats where people can use Super Chat
In early 2017, YouTube replaced their previous Fan Funding feature with Super Chat. This is a feature that is only available to YouTube Partners while they live stream.
Essentially, your viewers can make their comments more visible—they’re highlighted and pinned for a set amount of time depending on how much they pay—in the live chat stream.
Step 2. Encourage your fans to become YouTube Premium subscribers
This step is the last on our list for this strategy because it benefits your channel only indirectly. That said, when YouTube Premium members watch your channel, you get a cut of their subscription fee. (And so does every other channel they watch.
Use crowdfunding on an ongoing or one-off basis
Soliciting donations online is now commonplace. Whether you’re looking to build ongoing revenue from a pool of small monthly donations, or looking to fund a personal, channel-related project, crowdfunding is how many YouTubers make money.
License your content to the media
When a video goes viral, every news outlet wants to get their hands on a copy in order to replay it for their audience. Fortunately, established media companies are well aware that they need to pay for what they use. And voila, you’ve got yourself another way to make money on YouTube.
As a content creator, licensing your most successful work to the media can be as simple as making sure you’re easy to find.
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